The college search process is something that has been consistently reconstructed over the years. No longer do institutions have to rely on physical literature and pamphlets to get their point across. Similarly, for those comfortable, digital campus visits will suffice as opposed to open houses seen in the past. Understanding that the current generation of college students and incoming college students place such an importance on digital content in the digital world they occupy, institutions hoping to recruit these students will have to adjust their efforts of doing so accordingly. This requires diligent research and development as maintaining to stay ahead of the ever-changing digital curve can be overwhelming. That said, as the digital landscape of college searches continues to change, your educational institution can either attempt to stay ahead, or quickly fall behind. To prioritize the former, see the resource paired amongst this post.